FreshMynd Founder Story: Determined to reduce exposure to harmful chemicals

What is your business, and what problem you are solving?

At FreshMynd, our goal is to transform the ADHD care market through innovation. FreshMynd’s first product, True Clarity supplement, a science-based natural alternative to medication, is the first and only natural supplement on the market whose ingredients are shown in 20+ independent clinical studies to significantly reduce the symptoms of ADHD without the side effects of medication.

What inspired you to start your company?

For me, this is personal. A child in my family was recently diagnosed with ADHD. With very little knowledge about little about the condition, I dove head first into trying to understand what a life with ADHD meant. I read extensively about ADHD, talked to pediatricians and psychologists who specialize in ADHD, and joined numerous ADHD support groups to talk with parents of children with ADHD.

Who is in your core team? How did your team come together?

Our core team is myself, Devesh, our co-founder and COO, and Sujata, our VP of Operations. My own experience draws from more than 20 years of marketing leadership at companies such as Kraft Foods, Western Digital, Roku, and Evernote.

Please explain your edge over your competition?

We have three major points of difference:

  1. We are not an anonymous corporation. We are parents looking to help kids like ours. In that way, we operate from a passion to make a high quality, effective supplement that our own families can take. We are all in it together.
  2. We believe in science. We’ve chosen all the ingredients and dosages based on results of independent clinical studies. We’ve also chosen a manufacturer that is Good Manufacturing Practice-certified by the FDA and follows the highest standards in manufacturing.
  3. We are a community. We designed the supplement with input from parents and kids. We will continue to grow our community to refine the supplement, create new solutions, and support each other on this journey.

If you were given 50k and a year to do whatever you want, what would you do? Why?

Right now, my focus is entirely on getting our True Clarity supplement to market as soon as possible.

Ever experienced a “life changing moment?”

I read an article about 10 years ago that completely changed my perspective on life. A scientist discovered that babies already have over 200 chemicals in their bodies on the day they are born, including harmful chemicals like BPA. It blew my mind.

If you had $1M to invest, where would you put it (you can’t invest in your own company)?

Being part of Republic’s family of startups, I’ve discovered many amazing startups doing incredible, innovative things that will impact the world in a positive way. I’d invest in a few of these startups, such as Coding Autism and mlQroTech, to give them the opportunity to fulfill their potential.

Why equity crowdfunding?

Equity crowdfunding allows us to connect directly with our potential customers and create a community of like-minded parents who give them the opportunity to share in our success.

What three skills make a good leader?

A clear vision, the ability to recruit good people, and trusted communication.

What are your interests and passions outside of your company?

I am mom to a 10 year old boy and he is my greatest passion. He’s funny, clever, kind, innocent, exuberant, talkative, and loving. When I’m with him, I consciously try to be in the moment and just enjoy our time together. It’s hard to unplug from the daily to-do lists that run continuously in your head as an adult!

What’s the thing you believe to be true that no one else agrees with?

I believe in karma, even though my husband makes fun of me for it. I believe that your actions create an endless ripple of resulting actions which impact you and the people you interact with, both known friends and family and strangers you encounter.

Learn more about Seema’s mission to enrich the lives of children diagnosed with ADHD.



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